I spent a year embedded in a DfE team creating a new website to help prospective teachers get the information they need.
I was brought in after a difficult Alpha and began working with the team to course correct the project. Using data gained from user research sessions and applying a different approach to the branding I designed the go-live version of the current site, which was nominated for the Times Graduate recruitment awards.
The main challenge that I faced was how to apply the strict branding rules set by the business. I was able to convince them that the current branding does not fully account for multi-page experience and would be of detriment to the user. They eventually agreed and we went live and saw an upswing in high quality leads from the service.
Full Case study coming soon
